Editorial Strategy

 

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Editorial Strategy:

Feel & Mood:

Exemplify the company name’s theme in the story lines.

Make people feel good.

Magic.  Eccentricity.  Playfulness.

Trigger imagination in the journalist.  Eg, discuss “writers block”, “sellable ideas/themes”.  Ethics: Honesty.  Well being.  Consideration for others.  Money is important, but not the most for highly creative minds.  Everyone hopefully getting along.  Full disclosure of positive/negative things.

Strategy:

Based on information missing in the site, there will be further updates again.

Co name is always used with “.Com”.  Otherwise a journalist might find one usage without “.com” then have this as their excuse to use it without the url. Article readers need be directed to us online. 

Site Layout:

Make visually appealing.  Web designer will position text and any photos just as you request.

Password for ClipArt.Com can be provided.  Click option for its many real life photos.

Inventor’s Name:

S t e v e n’s last name will be published after this site’s reconstruction.

Poetry -- For Computers.  Catching Surrrfers = Inexpensive Publicity:

The wording on sites are designed in a certain manner so we’re found before other sites.

Passwords for changing news on how to do this are available.  Passwords change the first of each month.

Examples found herein: 

Positioning of important terms:  the first thirtyish words in small typeface on the top of each page are those that are most analyzed.  The further down the less valuable.  The last sentence(s) of the page are important but less than the top. Largely ignore this in the construction.

Ideal terminology shouldn’t comprise more than fiveish percent of any page.

All pages can link from the main one.  Less important pages can receive less prominence on the front page.  Each page will point to all the other pages within.

Don’t compromise the quality of this for catching web surrrfers!  There are others that are better designed for this purpose which will direct people to what is reconstructed.

Saving Time:

Phone number and email are only listed under Contact Us.  Prefer people to view the site before asking us questions.

Explain things clearly to avoid the human chance of error one may make in giving out information. Saves our time.  We try referring everyone to this web site.

Co Name: 

New Inventions Licensing is used for the company name herein.  We’ll choose from one of the short, catchy co names later, when this is reconstructed.